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How To Use IFTTT to Send Your Instagram Photos to Twitter
We wrote yesterday about Instagram shutting down Twitter access and lots of people were sad. Or pissed off. I know I take photos on Instagram all the time and share them—both on Facebook and Twitter—so...
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Beware: Instagram Changes Terms of Service
Instagram just announced changes to their terms of service—and the interwebz, they are a-pissed! Beginning January 16, the new TOS and privacy policy will go into effect, introducing lengthy...
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Nielsen Report Shows Explosive Pinterest Growth
Nielsen’s State of the Media: Social Media Report 2012 is out and Pinterest data piqued my interest. It’s no surprise to pretty much anyone breathing that Pinterest had the largest year-over-year...
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Nielsen and Twitter Team Up to Launch Social TV Rating
Whether TV viewers are live-tweeting about their favorite show or the show itself is promoting a branded hashtag, there’s no denying that Twitter has become increasingly intertwined with television....
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7 Tips to Boost Your B2B Efforts on Google Plus
Social media networks are a great way to boost your global B2B efforts and supplement business campaigns. With the variety now available, there’s no excuse for a lack of international...
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Who Owns Social: Everyone. Period.
The argument about who owns social media corporate-wide is ongoing. Usually the debate about “ownership” is between PR and marketing and it gets tiresome. I believe that practitioners are often so...
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Report: What CEOs Think of Social Media
When you talk about corporate social media strategy, the general consensus is that corporations typically tend to be behind the curve when it comes to social media adoption and digital marketing. And,...
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Facebook Tips: Posts Get Half Their Reach In 30 Minutes
There’s no denying that Facebook is a fast-moving stream of activity. And if you’re a Facebook page admin, you probably already know that page posts receive optimal visibility for a short amount of...
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Facebook Graph Search: Marketing Goldmine or Privacy Nightmare
Yesterday Facebook unveiled Graph Search, which lets users find people, places and information based on their connections. This is interesting for a number of reasons, but primarily due to the fact...
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How To Prepare Your Facebook Page for Graph Search
The Internet is still abuzz with talk of Facebook’s Graph Search—and although some are skeptical about how the new tool will be used, that skepticism is countered by a growing realization that Facebook...
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Report: What Motivates B2B Tech Buyers
If you’ve got a product or service to sell, knowing what motivates your buyers to make purchases is a big part of your long-term financial success. And like any consumer, when it comes to tech products...
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Social in Banking and Financial Industries: Be Careful
Heads up, banking and financial social media marketers—some big changes might be coming down the regulatory pipeline, courtesy of the Federal Financial Institutions Examination Council. The...
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Email: What Your Customers Want
Consumers like email. And if you want to connect with them, email had best be part of your integrated marketing strategy. I was reading ExactTarget’s Marketers Are From Mars Report, which surveyed 400...
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Trends Emerge in 2013 Community Manager Report
As part of the Community Manager Appreciation Day celebration, Social Fresh released its annual Community Manager Report, an infographic and white paper that compiles results of a survey distributed to...
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Marketers Ill Equipped To Handle New Trends and Tech [Report]
More than 50% of marketers surveyed by Aquent and the AMA for their recent 2013 Marketing Salary Survey indicated that they are not equipped to handle new and ever-changing trends and technology and...
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Optimize Social Channels For Effective B2B Lead Generation
You’re likely no stranger to the importance of social media as a component of your integrated marketing strategy. What B2B marketers may not be thinking about is just how powerful your social channels...
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B2B Marketers: LinkedIn Launching Sponsored Posts
LinkedIn has announced yet another new feature that B2B marketers should be paying attention to—sponsored posts. On the heels of lots of changes, including new personal profiles and revamped company...
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Oreo Among Brands That Get [And Use] Smart Social
Even though the big game is over and the mourning period for #NinersNation fans may be coming to a close, the Super Bowl lives on for social media and marketing geeks – something that was very apparent...
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Social Outreach Tools: New Followerwonk Twitter Metrics
There’s been a lot of changes at Followerwonk since we featured them as one of the 5 Free Tools for Finding Targeted Twitter Users last year. The big news? They were acquired by SEOMoz. And more...
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Pinterest Tools: Why You Should Give PinAlerts A Try
We often manage Pinterest boards and campaigns for clients. A few months ago when our girl Jenny Rapson discovered PinAlerts, which helps monitor Pinterest, well, we were psyched. Launched in May 2012...
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